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A SOCIETAL DEBATE DESERVES BETTER THAN BANS

Banning is not protecting. It is shifting the problem elsewhere. Bans on certain tobacco or nicotine products may be well-intentioned... but they don't solve anything. They drive consumers toward the illicit market: unregulated, unstandardized, and without age verification. The result? Less safety, more danger. Protecting minors, helping adult smokers reduce harm, ensuring a free and responsible economy—that's a real social debate. Not a decision made in haste. Let's open the discussion. Let's not stifle it with ineffective bans.

BANS...

...the false good idea 

Protecting youth is already the law.
What is needed? Enforcement.
The ban on sales to minors already exists. What is lacking is not the rule, but the will to enforce it.

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... encourage the black market

Banning opens the door to illicit trade.
Uncontrolled products, dubious quality, official retailers penalized.
Parallel markets are just waiting for this.

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... undermine harm reduction

Banning alternatives to cigarettes diminishes smokers' opportunities to reduce the risks to their health. Smoke-free products are a better choice. So why deprive them of these options?

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... weaken our economy

Less economic freedom. More regulatory confusion. Growing legal uncertainty. And meanwhile... tax revenues plummet and the black market thrives. It's time to rethink bans.

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